Seasoned Digital Media Marketing Manager with 10+ years of experience in orchestrating high-impact marketing campaigns across various digital platforms. Adept at navigating the ever-evolving landscape of social media, I bring a proven track record of driving brand visibility, audience engagement, and revenue growth. Seeking to apply my technical proficiency and strategic insights to create innovative, data-driven marketing solutions, leveraging emerging technologies to lead brands into the future of digital marketing.

Skills

Digital Marketing Strategy Social Media Management AI Content Moderation Ad Optimization Techniques Data Analytics Emerging Technologies Ad Analytics Content Creation A/B Testing Reporting Team Leadership Talent Development Data Archival Interviewing and Recruitment Coaching and Mentoring Presentation - PPT Training Business Planning

Work Experience

Senior Manager – Digital Media Marketing Sep 2021 – Present
Marvel Industrial Designs Inc., Seattle, WA
• Achieved a 40% increase in ROI through a data-driven digital marketing campaign, driving significant revenue growth and reducing costs by 20% through ads optimization across platforms.
• Revamped the company's social media strategy, resulting in a 25% increase in engagement and expanded online presence.
• Successfully integrated marketing automation software, reducing manual tasks by 30% and improving lead nurturing, resulting in a 15% rise in lead conversion rates.
• Mentored and managed a high-performing marketing team, leading to a 15% increase in team productivity and collaboration.

Manager – Digital Marketing Jul 2017 – Aug 2021
New Age Media Corp., Boston, MA
• Oversaw the launch of a multi-channel marketing campaign that received industry recognition and won three marketing awards, driving brand recognition and increasing revenue by 25%.
• Grew the company's online audience by 40% through targeted content strategies and audience engagement, leading to improved customer acquisition and brand loyalty.
• Implemented an SEO strategy resulting in a 35% increase in organic website traffic and improved search engine rankings.
• Developed and executed content marketing plans that increased blog traffic by 50% and established the company as a thought leader in the industry.
• Enhanced marketing operations by identifying cost-saving opportunities, resulting in a 20% reduction in overall marketing expenses without compromising campaign effectiveness.

Senior Manager – Digital Media Marketing Sep 2013 – Jun 2017
At MediaBuzz Corp., San Francisco, CA
• Drove a successful market expansion strategy that resulted in a 30% increase in regional market share within the first year, positioning the company as a leader in the Bay Area.
• Led a website conversion rate optimization project, increasing online sales by 25% and improving user experience, resulting in a 20% reduction in bounce rates.
• Designed and executed an innovative content marketing campaign, resulting in a 40% growth in social media engagement and a 20% increase in website traffic.
• Optimized the marketing budget, reallocating resources to high-performing channels and achieving a 15% reduction in advertising costs while maintaining lead generation targets.

Additional Resources

Unless a pdf is demanded, always upload your resume as Word document.

In the competitive world of job applications, the choice of file format can significantly impact the success of your resume. While job portals often accept various formats, the decision to submit your resume as a Word document holds a distinct strategic advantage, particularly in navigating the complex landscape of Applicant Tracking Systems (ATS).

In this article, we delve into the primary benefit of using Word documents: optimizing your resume's compatibility with ATS and increasing your chances of getting noticed by prospective employers.

1. Seamless ATS Integration:
Applicant Tracking Systems play a pivotal role in modern recruitment, automating the initial screening process. Many ATS are designed to seamlessly parse and analyze information from Word documents, making it easier for your resume to navigate through the system. While some ATS can handle PDFs, the compatibility of Word documents with a broader range of ATS is a strategic consideration for ensuring your resume doesn't get overlooked.

2. Increased Keyword Relevance:
ATS often operate by scanning resumes for specific keywords and phrases related to the job description. Word documents provide a platform for strategic keyword optimization. By tailoring your resume with industry-specific terms and skills directly into the document, you enhance its visibility within the ATS.

This ensures your resume aligns closely with the criteria set by the employer, increasing your chances of progressing to the next stage of the recruitment process.

3. Editability for ATS Customization:
The adaptability of Word documents allows recruiters to make necessary adjustments within the document, ensuring optimal performance within their specific ATS setup.

Recruiters might need to format or modify certain details to align with the requirements of their internal systems. Submitting a Word document facilitates these modifications, ensuring your resume seamlessly integrates into diverse ATS environments.

4. Universality in the Recruitment Ecosystem:
Word is a universally recognized word processing application, widely used in the business and recruitment ecosystem. Choosing Word as your preferred format ensures your resume is accessible and readable across different platforms, devices, and ATS implementations. This universality reduces the risk of compatibility issues, making it more likely that your resume will be efficiently processed by a variety of ATS.

Even when you email your resume to someone for references, Word is still a good choice unless you used some special margin and font settings. If you used non standard fonts, make sure to embed them in the document so even if the person receiving your resume does not have the special fonts, your resume will show up as you designed with all fonts intact.

Conclusion:
While job portals may accept multiple file formats, submitting your resume as a Word document strategically aligns with the demands of ATS-driven recruitment processes. The seamless integration, keyword optimization, and adaptability of Word documents enhance the chances of your resume successfully navigating through the initial screening stages.

In a landscape where the first hurdle is often overcoming the automated ATS filters, choosing a Word document can be the key to unlocking opportunities and propelling your application to the forefront of the candidate pool.